B2B Media Usage
B2B Content
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Original Post - Nov 27, 2007
B2B numbers from 2006 (latest info I could find - July, Sept, Nov):
From Knowledge Storm and Universal McCann:
- 80% read blogs
- 31% use RSS
- 63% use online video
- 23% use social networks
- 86% use wikis, only 6% contribute
- 66% use podcasts
Sources:
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