advertising in B2B Content

Original Post  - Mar 04, 2008

eNewsletters can be a great way to drive traffic to your website and keep your brand in your customers’ minds. Once you have an enewsletter vendor and an audience of people who have given you permission to send them information, you need to put together content for your enewsletter. In order to be most effective, you’ll need to send out an enewsletter at least monthly, preferably more often. What types of content are valuable to your customers (and potential customers)?

Original Post  - Jan 08, 2008

Search Engine Optimization (SEO) firms will tell you that you need to have keyword-optimized pages on your website in order to appear in Google’s search results for those keywords. Customer-centric design requires that your website be designed with your customer foremost in-mind. Can these co-exist? Can you have the best of both worlds?

Yes and no. Search engines put a good deal of weight on how often content is updated on the site and for each of the keywords in question. Keeping keyword-optimized pages updated can be (and usually is) a full-time job. Have you ever been on a keywords-optimized site as a customer who is trying to find something? Often it is difficult to wade through all the content written only for the search engines.