content in B2B Content

Original Post  - Nov 27, 2007

B2B numbers from 2006 (latest info I could find - July, Sept, Nov):
From Knowledge Storm and Universal McCann:

• 80% read blogs
• 31% use RSS
• 63% use online video
• 23% use social networks
• 86% use wikis, only 6% contribute
• 66% use podcasts

Sources:

Original Post  - Oct 09, 2007

Is Blogging on your B2B website a good idea? Blogging, especially for your business, has its pros and cons. Here are a few to consider:

Cons:

• Anything you post is available forever on the web. Search engines and other sites cache results which means that even if you delete a post, it may still be available somewhere on the web.
• Any opinions expressed in your blog can affect the image your business portrays. Keep clear of political, religious or controversial opinions unless you’re ok with those opinions being associated with your blog.

Original Post  - Sep 10, 2007

Now that we have some design ideas, what content should you put on your website? How should it be organized? Again it helps to put yourself into your visitor’s shoes. What would you be looking for if you were a customer? It probably falls into one of three categories:

1. Information about a product or service (including cost and how to buy)