customer in B2B Content

Original Post  - Dec 11, 2007

Following the B2C world, video is now the hot content in the B2B world.  With the popularity of YouTube, iTunes and watching tv over the web, B2B audiences are ready to watch video on your website.  Take the opportunity to show how your products, services or processes can help your customers.  Post regular video updates on your website about what your company is doing instead of just written press releases.  Post these same videos on B2B industry sites with links to your own website to entice your customers (remember to use a unique landing page with a call-to-action).