marketing in B2B Content

Original Post  - Mar 04, 2008

eNewsletters can be a great way to drive traffic to your website and keep your brand in your customers’ minds. Once you have an enewsletter vendor and an audience of people who have given you permission to send them information, you need to put together content for your enewsletter. In order to be most effective, you’ll need to send out an enewsletter at least monthly, preferably more often. What types of content are valuable to your customers (and potential customers)?