product in B2B Content

Original Post  - Oct 11, 2007

We’ve been talking about customer-centric websites, but what are your customers doing at home? Obviously these results apply to the consumer market instead of B2B, but B2B is usually not far behind:

Silicon Alley Insider: Almost All Consumers Now Use Web for Buying Decisions -

• 53% s...

Original Post  - Sep 10, 2007

Now that we have some design ideas, what content should you put on your website? How should it be organized? Again it helps to put yourself into your visitor’s shoes. What would you be looking for if you were a customer? It probably falls into one of three categories:

1. Information about a product or service (including cost and how to buy)