seo in B2B Content

Original Post  - Jan 08, 2008

Search Engine Optimization (SEO) firms will tell you that you need to have keyword-optimized pages on your website in order to appear in Google’s search results for those keywords. Customer-centric design requires that your website be designed with your customer foremost in-mind. Can these co-exist? Can you have the best of both worlds?

Yes and no. Search engines put a good deal of weight on how often content is updated on the site and for each of the keywords in question. Keeping keyword-optimized pages updated can be (and usually is) a full-time job. Have you ever been on a keywords-optimized site as a customer who is trying to find something? Often it is difficult to wade through all the content written only for the search engines.

Original Post  - Sep 19, 2007

RSS, or Really Simple Syndication, is a feed which sends content from the website out to a feed reader. RSS provides an easy way to check hundreds of sites for updates in one place. Google and Bloglines both offer a web-based reader, and there are several software based readers including