seo
in
B2B Content
Selected tags Click to remove
Related tags Click to add
Top contributors to this tag
In this site...
10 contributions, 0
received
Authority on...
b2b
advertising
marketing
In this site...
3 contributions, 0
received
2 items
B2B Content - SEO vs. Customer-Centric Design
by sazbean March 23 2008. Tagged advertising seo b2b
Original Post - Jan 08, 2008
Search Engine Optimization (SEO) firms will tell you that you need to have keyword-optimized pages on your website in order to appear in Google’s search results for those keywords. Customer-centric design requires that your website be designed with your customer foremost in-mind. Can these co-exist? Can you have the best of both worlds?
Yes and no. Search engines put a good deal of weight on how often content is updated on the site and for each of the keywords in question. Keeping keyword-optimized pages updated can be (and usually is) a full-time job. Have you ever been on a keywords-optimized site as a customer who is trying to find something? Often it is difficult to wade through all the content written only for the search engines.
Original Post - Sep 19, 2007
RSS, or Really Simple Syndication, is a feed which sends content from the website out to a feed reader. RSS provides an easy way to check hundreds of sites for updates in one place. Google and Bloglines both offer a web-based reader, and there are several software based readers including