way in B2B Content

Original Post  - Oct 09, 2007

Is Blogging on your B2B website a good idea? Blogging, especially for your business, has its pros and cons. Here are a few to consider:

Cons:

• Anything you post is available forever on the web. Search engines and other sites cache results which means that even if you delete a post, it may still be available somewhere on the web.
• Any opinions expressed in your blog can affect the image your business portrays. Keep clear of political, religious or controversial opinions unless you’re ok with those opinions being associated with your blog.