B2B Advertising Increasing Going Online

Original Post  - Oct 25, 2007

B-to-B Magazine: Outsell: B-to-b digital ad revenue to top print revenue by 2009 - The report said b-to-b print revenue is expected to account for 34.3% of total b-to-b media revenue in 2009, compared with a 38.6% share for digital products. Events are expected to account for 27.1% of total revenue.

If you haven’t already, you should consider putting more of your advertising budget online. This data is from advertisers, but the Internet is already the type of media used the most often at work and where decision-making buyers turn for more information and research. You want to be where your customers are - online.