marketing in B2B Advertising, Promotion & Marketing

Original Post  - Nov 15, 2007

You have your website optimized for usability, customer-centric design and search engines. What else can you do to promote your website and get more traffic? Advertise. There are a lot of options now. What makes sense for your business?

Cheap Methods of Promotion

• One of the best ways to promote your website is just to include the link to your website in any communications you send out: emails, enewsletters, quotes, RFPs, brochures, etc.

Original Post  - Feb 26, 2008

Permission Marketing is only advertising to people who have told you they are interested in your products or services. This gives you a much smaller audience, but one who is much more likely to purchase your products. Interest can be shown in many forms: a website visit, an email, a phone call, a booth visit. Don’t forget to include your past and current customers - the ultimate form of interest!

Original post  - Jan 17, 2008

Interested in what’s going on in the Internet Industry or Online Advertising? Here are some great sites to take a look at:

• MediaPost Publications: This covers just about everything that’s going on in media and advertising (both online and other channels).

Original post  - Dec 04, 2007

You’re promoting your B2B website through Google AdWords, contextual ads, display ads and print ads. The phone seems to be ringing more often and you’ve been getting more emails for RFP (request for proposal). Which ads are working? What is worth continuing?

Similar to statistics for a website, advertising has its own set of analytics. The online advertising measurement basics are:

Original Post  - Nov 29, 2007

Once you’ve decided to promote your website through online advertising, there is a wide array of options available: tile ads, banner ads, skyscraper ads, page-peel ads, rich media ads, video ads, etc. How do you know what all these are and which to use?

The Interactive Advertising Bureau is a wonderful resource on all the basics of online advertising, including

Original Post  - Oct 25, 2007

Original Post  - Sep 2, 2007

Advertising only works if you can reach your target audience (obviously). How do you reach that audience on the web? More importantly, how do you do that without spending a lot of money on an advertising firm?

The easiest way to advertise is through a search engine such as Google or Yahoo! They both offer services that allow you to create ads and target the ads to certain keywords or phrases that you believe your audience is searching for. You only pay when someone clicks on your ad.