marketing
in
B2B Advertising, Promotion & Marketing
Selected tags Click to remove
Related tags Click to add
Top contributors to this tag
In this site...
10 contributions, 0
received
Authority on...
b2b
advertising
marketing
In this site...
0 contributions, 0
received
7 items
B2B Website Promotion
last reply by noticeboardonline at December 1 2008. Tagged advertising free marketing
Original Post - Nov 15, 2007
You have your website optimized for usability, customer-centric design and search engines. What else can you do to promote your website and get more traffic? Advertise. There are a lot of options now. What makes sense for your business?
Cheap Methods of Promotion
- One of the best ways to promote your website is just to include the link to your website in any communications you send out: emails, enewsletters, quotes, RFPs, brochures, etc.
B2B Permission Marketing
by sazbean March 23 2008. Tagged advertising marketing b2b
Original Post - Feb 26, 2008
Permission Marketing is only advertising to people who have told you they are interested in your products or services. This gives you a much smaller audience, but one who is much more likely to purchase your products. Interest can be shown in many forms: a website visit, an email, a phone call, a booth visit. Don’t forget to include your past and current customers - the ultimate form of interest!
B2B Internet Industry News
by sazbean March 23 2008. Tagged advertising marketing b2b
Original post - Jan 17, 2008
Interested in what’s going on in the Internet Industry or Online Advertising? Here are some great sites to take a look at:
- MediaPost Publications: This covers just about everything that’s going on in media and advertising (both online and other channels).
B2B Advertising - Measuring Success
by sazbean March 23 2008. Tagged advertising marketing b2b
Original post - Dec 04, 2007
You’re promoting your B2B website through Google AdWords, contextual ads, display ads and print ads. The phone seems to be ringing more often and you’ve been getting more emails for RFP (request for proposal). Which ads are working? What is worth continuing?
Similar to statistics for a website, advertising has its own set of analytics. The online advertising measurement basics are:
B2B Website Promotion - Types of Ads
by sazbean March 23 2008. Tagged advertising marketing b2b
Original Post - Nov 29, 2007
Once you’ve decided to promote your website through online advertising, there is a wide array of options available: tile ads, banner ads, skyscraper ads, page-peel ads, rich media ads, video ads, etc. How do you know what all these are and which to use?
The Interactive Advertising Bureau is a wonderful resource on all the basics of online advertising, including
B2B Advertising Increasing Going Online
by sazbean March 23 2008. Tagged advertising marketing b2b
Original Post - Oct 25, 2007
B-to-B Magazine: Outsell: B-to-b digital ad revenue to top print revenue by 2009 - The report said b-to-b print revenue is expected to account for 34.3% of total b-to-b media revenue in 2009, compared with a 38.6% share for digital products. Events are expected to account for 27.1% of total revenue.Measuring B2B Advertising Success
by sazbean March 23 2008. Tagged advertising marketing b2b
Original Post - Sep 2, 2007
Advertising only works if you can reach your target audience (obviously). How do you reach that audience on the web? More importantly, how do you do that without spending a lot of money on an advertising firm?
The easiest way to advertise is through a search engine such as Google or Yahoo! They both offer services that allow you to create ads and target the ads to certain keywords or phrases that you believe your audience is searching for. You only pay when someone clicks on your ad.