community in B2B Design

Original Post  - Oct 11, 2007

We’ve been talking about customer-centric websites, but what are your customers doing at home? Obviously these results apply to the consumer market instead of B2B, but B2B is usually not far behind:

Silicon Alley Insider: Almost All Consumers Now Use Web for Buying Decisions -

• 53% s...

Original Post  - Sep 24, 2007

In Good vs. Bad B2B Websites, I introduced the idea of customer-centric sites: designing your site with your customer in mind instead of your company or organization. Why is customer-centric design important?

Your Customers will go somewhere else.

Original Post  - Sep 17, 2007

I just got back from a B2B trade show in Las Vegas, representing the publishing company where I work, to sell our online products to our B2B customers. As part of my research of each customer, I visited their website to see what their Internet presence looked like. I looked at about a dozen websites, which ran the gambit from pretty good to not very good at all (ok I’m being a little nice - some were pretty bad).