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Original Post - Dec 13, 2007
It’s now been 2.5 months since the redesign of our flagship publication website. In B2B Website Usability - Does It Work? I reported:
The average weekly visits have increased 34%, average weekly page views have increased 23% and average weekly visitors have increased 36%.
Original Post - Nov 08, 2007
Too often I come across websites or clients who want to get as much as they possibly can into the smallest possible space. They think that makes their site look trendy and up-to-date.
The problem is that the human mind processes text in a certain way - it actually uses the shapes of words and the contrast between white space and “ink” to figure out what’s going on. When you bring up a webpage, you actually scan it starting at the top left to right and then move down and then left to right again - very similar to how we read words on a sheet of paper.
Bad B2C Websites
by sazbean March 23 2008. Tagged product information design
Original Post - Nov 01, 2007
As a case study of what makes a good website, let’s take a look at a B2C site that is aesthetically pleasing, but fails to be customer-centric.
Apple is known for the design of their products and their website certainly is pleasing to the eye. If you happen to be looking for information regarding purchasing a product, you will be escorted through beautiful images, rich information, and links to their online store. However, if you are searching for specific information about fixing a problem, how a product should work, or even making an appointment with tech support, good luck. This information is buried on their website and doesn’t even always come up in a search.
Original Post - Oct 16, 2007
You may be wondering if all these tips for redesigning your website to be customer-centric work.
A month ago we redesigned the flagship website (a B2B publication) at the publishing company where I work. The redesign focused on increasing the amount of content that is updated more frequently, offering more content (including blogs and video), and making it easier for readers to find what they’re looking for (by following good usability practices).
Original Post - Oct 11, 2007
Your website is your brand and image and storefront on the Internet. Every search people do for your company will (hopefully) lead to your website. Most people do not bother to use paper yellowpages anymore to look up businesses. Going to a company’s website is part of the research in a purchasing process for 80% of B2B executives according to the 2006 ABM-Harris Interactive B2B Internet Usage Survey.
