information in B2B Design

Original Post  - Nov 01, 2007

As a case study of what makes a good website, let’s take a look at a B2C site that is aesthetically pleasing, but fails to be customer-centric.

Apple is known for the design of their products and their website certainly is pleasing to the eye. If you happen to be looking for information regarding purchasing a product, you will be escorted through beautiful images, rich information, and links to their online store. However, if you are searching for specific information about fixing a problem, how a product should work, or even making an appointment with tech support, good luck. This information is buried on their website and doesn’t even always come up in a search.

Original Post  - Oct 30, 2007

You’ve seen those flashy (pun intended) sites covered in animation and sound. Sure they seem slick and sophisticated, but do those really work in the B2B environment? Let’s take a look at some of the issues:

• According to Adobe (the maker of Flash), 99% of Internet viewers have Flash installed.
• Flash content is not accessible by search engine crawlers, making it invisible to search engines (doesn’t help SEO).