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Customer-Centric Sites
in B2B Design , by sazbean March 23 2008. Tagged customer b2b community
Original Post - Sep 24, 2007
In Good vs. Bad B2B Websites, I introduced the idea of customer-centric sites: designing your site with your customer in mind instead of your company or organization. Why is customer-centric design important?
Your Customers will go somewhere else.
B2B Hot Content - Video
in B2B Content , by sazbean March 23 2008. Tagged customer video b2b
Original Post - Dec 11, 2007
Following the B2C world, video is now the hot content in the B2B world. With the popularity of YouTube, iTunes and watching tv over the web, B2B audiences are ready to watch video on your website. Take the opportunity to show how your products, services or processes can help your customers. Post regular video updates on your website about what your company is doing instead of just written press releases. Post these same videos on B2B industry sites with links to your own website to entice your customers (remember to use a unique landing page with a call-to-action).
