product in All of B2B Knowledge Base & Discussion Board

Original Post  - Nov 01, 2007

As a case study of what makes a good website, let’s take a look at a B2C site that is aesthetically pleasing, but fails to be customer-centric.

Apple is known for the design of their products and their website certainly is pleasing to the eye. If you happen to be looking for information regarding purchasing a product, you will be escorted through beautiful images, rich information, and links to their online store. However, if you are searching for specific information about fixing a problem, how a product should work, or even making an appointment with tech support, good luck. This information is buried on their website and doesn’t even always come up in a search.

Original Post  - Oct 11, 2007

We’ve been talking about customer-centric websites, but what are your customers doing at home? Obviously these results apply to the consumer market instead of B2B, but B2B is usually not far behind:

Silicon Alley Insider: Almost All Consumers Now Use Web for Buying Decisions -

• 53% s...

Original Post  - Oct 02, 2007

Now that we’ve done some research on what your visitors are looking for and at on your website, we can take our first stab at our layout, or where things should go on the website. Here are a few basics:

• The menu should be either across the top or down the left. A link to the homepage should be the top or left-most link. Menu items should be links to what people are looking for on your site. Examples: Products, Services, About, Contact. You should setup a hierachy that makes sense. All your products should be listed on the first Products page (or have links from there). All your services should be listed on the first Services page (or have links from there). You get the idea….

Original Post  - Oct 11, 2007

We’ve been talking about customer-centric websites, but what are your customers doing at home? Obviously these results apply to the consumer market instead of B2B, but B2B is usually not far behind:

Silicon Alley Insider: Almost All Consumers Now Use Web for Buying Decisions -

• 53% s...

Original Post  - Sep 10, 2007

Now that we have some design ideas, what content should you put on your website? How should it be organized? Again it helps to put yourself into your visitor’s shoes. What would you be looking for if you were a customer? It probably falls into one of three categories:

1. Information about a product or service (including cost and how to buy)