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Original Post  - Oct 04, 2007

Once you have your new site design launched, the next step is to see how well you figured out your audience. Yep! That’s right - more research - and testing.

You’ll once again need to take a look at your website analytics/stats and see if people are staying on your site longer and going further into the site. You should also see less use of your search engine for the items that you linked to from the homepage. Take a look at your site overlay if you have one and you should also see where people are clicking on each page.

Original Post  - Sep 26, 2007

As mentioned in a previous post, usability is important in designing a customer-centric site. Usability, as defined by Wikipedia:

Usability is a term used to denote the ease with which people can employ a particular

Original Post  - Sep 07, 2007

Now that we know that the Business to Business (B2B) audience is different than the Business to Consumer (B2C) audience, how do we design our website to cater to their needs?

The most important part of any design is to put yourself into the shoes of those who will be using your design. When you are at work and using the web (for work purposes), what are you doing? What sites do you visit? You are probably doing one of two things: browsing or searching. When you browse, you look at a handful of sites for updates on what is going on in your industry. Since your time is valuable, you expect to visit each site and be able to see if there is any important information just by looking at the homepage. If you are looking for something specific, you will probably start out at your favorite search engine (google, yahoo, msn, etc.). There may be a industry-specific search engine that works much better. On the search results page you click on links, click back to the search, try to refine your search by adding, removing or changing keywords, and hope you find the information you are looking for.