analytics in All of B2B Knowledge Base & Discussion Board

Original Post  - Mar 31, 2008

One of the enduring myths involving CDNs is that paid service providers are for suckers. Free options in online media distribution markets are making compelling, though in most respects short sighted arguments for using their services. Many free providers advanced their list of features to attract more of the business market away from paid service. YouTube, for example, is releasing in June an additional

Original Post  - Oct 16, 2007

You may be wondering if all these tips for redesigning your website to be customer-centric work.

A month ago we redesigned the flagship website (a B2B publication) at the publishing company where I work. The redesign focused on increasing the amount of content that is updated more frequently, offering more content (including blogs and video), and making it easier for readers to find what they’re looking for (by following good usability practices).

Original Post  - Oct 04, 2007

Once you have your new site design launched, the next step is to see how well you figured out your audience. Yep! That’s right - more research - and testing.

You’ll once again need to take a look at your website analytics/stats and see if people are staying on your site longer and going further into the site. You should also see less use of your search engine for the items that you linked to from the homepage. Take a look at your site overlay if you have one and you should also see where people are clicking on each page.

Original Post  - Sep 17, 2007

I just got back from a B2B trade show in Las Vegas, representing the publishing company where I work, to sell our online products to our B2B customers. As part of my research of each customer, I visited their website to see what their Internet presence looked like. I looked at about a dozen websites, which ran the gambit from pretty good to not very good at all (ok I’m being a little nice - some were pretty bad).

Original Post  - Sep 19, 2007

RSS, or Really Simple Syndication, is a feed which sends content from the website out to a feed reader. RSS provides an easy way to check hundreds of sites for updates in one place. Google and Bloglines both offer a web-based reader, and there are several software based readers including

Original Post  - Sep 12, 2007

Video can have powerful impact for your business. You are probably aware of video on major consumer websites such as the New York Times, MSN, CNN or video sharing sites such as

Original Post  - Feb 28, 2008

B2B enewsletters are a great way to promote your company and website, by periodically sending valuable information to your customers and potential customers. Valuable information will help you provide good customer support and keep your products and brand top-of-mind. There are two important parts to measuring the effectiveness of your B2B enewsletters: who your audience is, and what they’re reading and looking at within your enewsletter.

Original Post  - Jan 22, 2008

I had a demo today with a social network vendor: Leverage Software. They offer SAAS (software as a service) hosting to provide community and social networking software for some fairly large websites: InfoWorld,